House Cleaning: 2024 Milestones & What’s Ahead for 2025

January 13, 2025

Last year was BIG for House Pickleball, with those in the Pickleball world and curious outsiders taking notice of our brand.

Here are just a few of the many highlights:

Crowdfunding Success: With $73,601 raised from 60 investors on Republic, we unlocked the resources needed to double down on product innovation (custom paddles), content creation, and growth marketing initiatives.
Brand Recognition: Our collaborations with brands like Blank Street, Barbour, Cheez-It, and Break The Love have positioned House Pickleball as a go-to partner for companies entering the Pickleball space.
Audience Growth: Our social followings and email list grew by a combined 200%.

2025 Vision: Elevating House Pickleball

The year ahead is about consistency, innovation, and exponential strategic growth. Here’s how we’re leveling up:

Cutting-Edge Customization: PaddleID

In Fall 2024, we soft-launched a customization tool but ultimately found it lacking—the user experience wasn’t up to our standards. In January, we’re officially launching PaddleID, a cutting-edge platform offering consumers 1:1 paddle customization.

This tool will combine ease and creativity, making it simple for anyone to design a paddle they love. Custom paddles will be our flagship physical product in 2025, standing out in a saturated, competitive paddle market where simply having a cool mass-produced design is no longer enough.

To support this, we’ve solved a critical supply chain challenge. Our manufacturing partner in China cannot fulfill one-off custom paddles at scale, so we’ve identified a U.S.-based facility capable of producing single-paddle orders. I am continually evaluating U.S.-based paddle manufacturers.

Prices will start at $149 for one-off custom paddles. Customers will have their choice of colors, designs, images, and more, resulting in a one-of-one design on a thermoformed, carbon-fiber pickleball paddle. Truly unlike anything else on the market.

This emphasis on custom paddles will also unlock new opportunities for content and influencer collaborations, as well as major brand partnerships, further building brand awareness and engagement.

Socials, Meetups, Open Plays, Tournaments & More

At its heart, House is about building community. And 2024 proved our theory that there’s simply no more impactful way to do that than gathering a bunch of like-minded people for a few games and even more laughs.

This year, we’re expanding our event footprint, doubling down on the get-togethers that have worked in the past and adding even more ways to get the gang together – and amplify the House brand in the process.

Pickleball Enablement Company: Media, Partnerships & Podcast

In 2025, House Pickleball is becoming more than a brand—we’re a Pickleball media and enablement company, helping brands enter the sport authentically while deepening our connection with the community.

At the heart of this transformation is the launch of the Full House Podcast and accompanying email newsletter, our new platform for storytelling and thought leadership.

The Full House Podcast will feature interviews with dynamic individuals in and around the pickleball orbit. Tech CEOs, authors, investors, pro athletes, maybe even a celebrity or two … all in the spirit of elevating the conversation around the sport we love and growing an amazing community in the process.